Color Psychology in Clothing and Fashion

According to color psychology, the color white can symbolize a variety of meanings and feelings ranging from innocence, cleanliness, peacefulness, to even emptiness. But, depending on how and where in the world you wear white, the color has other symbolic meanings. In some cultures, white means life, in others it’s the color of death.

Black portrays elegance and power, and, contrary to popular belief, black gives fashion true validation. Many fashion brands would not exist without the darkest of all shades. It goes well with almost every other color and is easy to pull off as a clothing color.

Clothes of chartreuse color show ambition. They represent youthfulness, enthusiasm, growth, happiness, nature, liveliness, and springtime. Chartreuse, also know as yellow-green, is a rare color in fashion - except for when it’s darkened. It then becomes olive, which we see often in clothing.

The blue-green shade of turquoise has a tranquil nature. For several years, many cultures associated it with immortality, nobility, and wisdom. In fashion, wearing turquoise symbolizes calmness, emotional balance, femininity, creativity, and sophistication.

When wearing orange you give off a friendly, fun, creative, and bubbly vibe. Personality-wise, it indicates that you are a social person, and you are not afraid to be seen. But, orange can have many other meanings depending on its value, its brightness, or which colors you pair it with.

Wearing purple symbolizes royalty, grandeur, independence, wisdom, creativity, and many other things. The association with wealth is also still made today because it is still a royal color. Beware though, for purple can also symbolize arrogance.

The color green has many meanings. We associate green with nature, health, and peace, to name a few. But, green can also have negative connotations - especially when shaded. In this article, we tell you all there is to know about green in color psychology for fashion.

What are the meanings of yellow clothing and what does it represent? Color psychology can tell us a lot about the color yellow and all its variations (shades, tints, etc.). Let's discover what signals you send others by wearing this brilliant and fun color!

The color blue can mean tranquility or seriousness and a bunch of other things in between. Blue has a wide range of meanings, especially if shaded or tinted. Depending on the variation, wearing blue can say a lot of things about you.

Red is the color that signifies energy. It is useful for creating attention, attraction, and awareness. Depending on the shade, tint, or tone, red can have completely different meanings, though - especially when you wear it.